We Are

Symmetry is a management consultancy working exclusively on the acceleration of transformation within organisations and teams.

We work globally across all sectors and over the past two decades our clients have encompassed global businesses, fast-growth start-ups, elite sports and government. We operate at C-Suite and throughout the organisation.

We specialise in assessing organisational change readiness and enhancing it with laser-focussed interventions and through teaching the skills of adaptability. We teach in an action planning and accountability format that delivers strategic objectives and behavioural and attitude shift across the organisation.
We support our exceptional people to deliver outstanding, impactful work to deliver exceptional results for our clients. Our people have lived experience of delivering accelerated transformation, for example in professional motor racing, elite freediving and through service in the special forces as precursors to their consultancy experience.

Read the Symmetry Core Principles...

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The Team at Symmetry are led by…

Jim Lawless PhotoJim Lawless, CEO

A member of the Forbes Coaches Council, he is a leading architect of change and has delivered for global corporations, high-growth PE-backed companies, government departments and Olympic teams. He is the high-performance team coach of choice for many senior leadership teams around the world.

Author of the international bestseller ‘Taming Tigers’, and believer in highly practical yet disruptive business advice, Jim tested the rapid adaptation framework presented in his book to become a televised race jockey within a year of starting to ride and to become the deepest British freediver in history (101m) in just 8 months of training. Both whilst delivering his day job (we all have to perform whilst we transform) and with no prior experience or physical conditioning.

Also in high demand as a keynote speaker, Jim is ranked #1 outside of the USA and #6 globally in the current Global Gurus motivational speaker rankings. He has addressed well over half a million people on five continents.

Jim holds a degree in Law and spent the first decade of his career working as a commercial solicitor in the City of London and then as Legal Counsel with a global tech company. He founded his learning and development consultancy, ‘Optimise’ in 2000 which has evolved into Symmetry today.

Jim was elected a fellow of the UK’s Royal Society for the Arts in recognition of his writing on culture and change. He is father to two daughters, a helicopter pilot, a kundalini yoga practitioner and plays classical piano.


Con photoGeorgina Burden, Head of Client Experience

Georgina is Symmetry’s Head of Client Experience. Before joining the team, Georgina produced and managed live outdoor events for over 15 years, covering a range of clients including EE at Glastonbury, Unilever, Syngenta and Costa. Client satisfaction is at the centre of George’s approach. She is driven with a keen eye to detail and a passion to deliver flawless experiences.

At Symmetry she is responsible for removing the weight from our clients’ shoulders, the smooth delivery of logistics, and our operations and project management functions. She ensures the clients who partner with us receive an enjoyable and successful transformation program.

Georgina places a high priority on mental health, physical health and personal development which makes working at Symmetry a natural fit. Outside of work time she is a budding triathlete and loves being outdoors in nature, most likely up a hill or mountain.


Con photoConall Mahon, Head of Product & Lead Behavioural Scientist

A professional race driver for over 15 years, Conall consistently performed on the edge (and sometimes beyond it) whilst piloting a plethora of formula cars and GT race machinery for such marques such as Ferrari and Porsche.

Conall is a graduate in Neuroscience from the Institute of Psychology, Psychiatry and Neuroscience at King’s College London and a Dublin Business School alumnus. His special interests are in behavioural neuroscience and occupational-organisational psychology.

Since university, Conall has operated as a management consultant to FTSE250 organisations and has successfully led a multitude of change, organisational design, and learning & development projects.

Conall brings the perfect mix of academic rigour, management consultancy pedigree and personal elite sport performance to the Symmetry team.

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